Jaguar Land Rover (JLR) is famous for making luxury cars all over the world. This British luxury car brand is owned by Tata Motors itself. Now a decision by Tata has had a big impact on the sales of new Jaguars.
The company has increased its focus on electric cars under the upcoming EV plan. Due to this, the company has decided to stop the sale of new Jaguars. However, it will not affect India because this decision has been taken regarding Britain only.
Jaguar is used for Prime Ministers and members of the British Royal Family. According to an ET report, the company’s latest decision has put a brake on the sale of new Jaguars in Britain. By 2026, luxury cars may stop selling here, as the company is increasing its focus on electric cars.
Car dealers will not get new Jaguars
Jaguar Land Rover, owned by Tata Motors, has decided not to give new Jaguars to UK dealers. All the Jaguars present in the inventory will be considered pre-owned. No matter how much distance is there on the odometer, it will not make any difference.
Focus on electric cars
JLR has turned Jaguar towards electric cars from 2021. This step was taken when the then Prime Minister Boris Johnson announced to stop the sale of new petrol or diesel cars by the end of this decade. This idea is proving to be quite difficult to implement as compared to the way it was thought.
Britain’s new rule regarding EV
Like other car companies, Jaguar Land Rover (JLR) is also finding it difficult to move forward on the strategy of zero-emission vehicles implemented this year. Under the new rule, 22 percent of the new cars that car manufacturers are making should be non-polluting. Till October, only 18 percent of the new cars were electric.